The first ever global girl group from Indonesia, no na are back with their radiant new single the one out now via 88rising accompanied by a captivating new music video.
no na is the first all Indonesian girl group created with the global stage in mind, and members Baila, Shaz, Christy and Esther proudly showcase Indonesia’s cultural and regional diversity. Their music blends R&B and pop with soulful, dance driven energy, a sound that feels like equal parts tropical warmth and confidence and modern femininity.
Since debuting earlier this year, no na have been everywhere and for good reason. Tracks like shoot, superstitious, and sad face 🙁 have quickly put them on the global map. They’ve had casual partnerships with Samsung, Tiffany & Co., and BAPE so no big deal. They’re fast becoming the ones to watch at the crossroads of music, fashion and culture. Proudly rooted in their Indonesian identity and driven by huge international ambition, no na are showing the world what Southeast Asian pop stars can look and sound like.
Their brand new single is a dreamy pop moment built on lush, unexpected chords, hazy retro ‘80s synths and gorgeous string flourishes. The girls all bring something completely their own to the track and when they come together? The harmonies are effortless.
Paired with sleek choreography and vibrant storytelling in the music video, the whole release feels like a big step forward for the group and a real treat for fans.
In the official music video for the one no na step into a dazzling retro universe, dialling up a psychic hotline in search of their destined match. The concept comes to life in a whirlwind of 80s TV aesthetics (analogue screens and tongue in cheek infomercial flair). Between the group’s sleek choreography, playful on camera chemistry and the video’s nostalgic late night TV charm, the one delivers a vibrant visual experience that’s equal parts camp, charisma and irresistible pop fantasy.
no na embody a new era of global pop proudly rooted in Indonesian authenticity while effortlessly connecting with listeners around the world. Their blend of cultural pride, fresh sound and modern pop sensibility doesn’t just resonate globally; it feels genuinely exciting! They’re not just part of the new wave of Southeast Asian pop, they’re helping lead it.
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