Developers and Norman leaders officially broke ground Tuesday on the Rock Creek Entertainment District, marking the next phase of a major mixed-use development tied to the University of Oklahoma.
RELATED: Norman Rock Creek Entertainment District groundbreaking set for May 12
The Rock Creek Entertainment District is planned as a 269-acre development near Interstate 35 and Rock Creek Road. Organizers say the project will feature entertainment, retail, hospitality and housing components designed to create a walkable, year-round destination in Norman.
The University of Oklahoma Foundation announced Rainier Development Company as the district’s master developer on April 14.
Plans for the district include a multipurpose performance venue, restaurants, retail space, office development, a hotel and multiple housing options. Officials say the development is intended to support tourism and economic growth in Norman and throughout Cleveland County.
“Great communities don’t just happen. They are built intentionally, collaboratively, and with a shared vision,” City of Norman Councilmember Scott Dixon said. “What we break ground on today is more than just concrete and steel. It’s opportunity.”
Several leaders spoke during Tuesday’s ceremony, including University of Oklahoma President Joseph Harroz Jr., Rainier Companies CEO Danny Lovell and Norman Chamber of Commerce President and CEO Scott Martin.
“There’s a deep sense of pride in helping create something that will have a lasting impact on a place that’s meant so much to me and my family,” Lovell said. “We are committed to delivering a district that this community and generations can be proud of.”
Project organizers estimate the development could generate more than $1 billion in total investment, including roughly $800 million in private capital. Officials also say the district is expected to create more than 3,000 construction and permanent jobs over time.
“Today we are making history,” Harroz said. “This is the fastest growth moment that we’ve had in more than 50 years.”
The project has faced opposition from some Norman residents, including a legal challenge that reached the Oklahoma Supreme Court. In February, the court upheld a ruling invalidating a proposed referendum petition that sought to put the project before voters.
SEE ALSO: Oklahoma Supreme Court upholds ruling invalidating Norman TIF referendum petition
With construction now underway, developers say the Rock Creek Entertainment District will continue moving forward as planned. The planned completion date is sometime in 2029.
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