Swedish modern rock force, Self Deception, unleashes their powerful new single “Break!,” packed with the band’s signature explosive energy. “Break!” arrives only a few days before the release of their brand-new studio album, One Of Us, out May 15 via Napalm Records.
“Break!” features heavy-hitting drums, strong riffs, and electronic influences, all topped with an irresistible sing-along chorus. With previous hits like “Fight Fire With Gasoline” (2022), which has accumulated tens of millions of streams, Self Deception is set to continue establishing themselves as a force to be reckoned with in the international rock scene with this new offering.
Vocalist Andreas Clark comments on “Break!”: “We all know that person. The one who made chaos their comfort, who can’t feel love unless it hurts, ’cause pain’s the only proof it’s real. One side writes poetry, the other lights the pages on fire. Passionate but poisonous, begging for peace while starting wars, addicted to the drama, torn clean down the middle of who they are.”
Watch the official music video for “Break!”:
Known for their fiery fusion of anthemic modern metal and powerful melodic rock, they have shared stages with the likes of Electric Callboy, Danko Jones, and Adept since their 2009 debut, while racking up millions of streams and video views – including their viral 2022 hit, “Fight Fire With Gasoline”, with tens of millions of streams. Written on the road during the heaviest touring of Self Deception’s career so far, One Of Us is a cohesive album full of character, made for the stage – and the pit!
Self Deception about One Of Us: “One Of Us is our new album, inspired by life on the road and the energy of the live stage. Touring so much has put us in a kind of ‘live bubble’, and that feeling runs through the songwriting. The album revolves around outsidership and the desire to belong. On tour, we meet many lost and lonely people, all seeking a few hours of escape where they can disappear into a rock show. With One Of Us, we want everyone to feel part of something bigger, to feel like One Of Us.”
From massive pit churners to creative storylines and choruses full of hit potential, the energy on One Of Us is unmatched. The band has a busy festival summer following the album’s release, so fans will get the first chance to experience these new tracks live at several major European rock and metal festivals. With One Of Us, Self Deception is ready to push contemporary rock to the next level! The album will be available digitally and in several physical formats, with cover artwork created by Alex Tillbrook, who is well known for his work on the hit Netflix series “Stranger Things”, as well as for collaborations with artists such as Metallica, Blink-182, and Sleep Token.
Bone-crushing album-opener and title track “One Of Us” takes no prisoners, unleashing the heavy modern metal side of the Swedish powerhouse: fusing relentless hardcore energy, in-your-face lyrics, and high-voltage attitude, the track hits with unstoppable force. Following track “Time’s Up” features an absolute hit chorus, fresh hooks and high-energy instrumentals, while emotional “Don’t B e l o n g” addresses the difficult themes of addiction and mental health battles – the combination of hauntingly beautiful melodies, multifaceted vocal performance and heavy rhythm section carry this sentimental track. Further highlights on Self Deception’s new 11-track offering include “The Wedding”, an energetic modern rock anthem with a particularly dark and twisted storyline, and “Break!”, with its heavy-hitting drums, electronic influences and yet another irresistible sing-along chorus. “Entertained” delivers one of the heaviest breakdowns on the album, before “Goddamn Me” brings the record to a powerful close.
One Of Us will be available in the following formats:
– 1LP Splatter Cristallo Green, incl. LP sized booklet + Mask – Napalm Records exclusive
– 1LP Marbled Translucent Old Purple, Viola, Black, incl. Slipmat – Napalm Records exclusive
– 1LP Translucent Fuchsia
– 1LP Translucent Lime Green – band shop exclusive
– 1CD Digipak
– Digital Album
Pre-order here.
One Of Us tracklisting:
“One Of Us”
“Time’s Up”
“Wake Up”
“Don’t B e l o n g”
“Death Of Me”
“Break!”
“The Wedding”
“Ketamine Cowboy”
“Blame”
“Entertained”
“Goddamn Me”
“One Of Us” video:
“Time’s Up” video:
Self Deception’s tour itinerary can be found here.
Self Deception are:
Erik Ingels Graham – Drums
Andreas Clark – Vocals
Ronny Westphal – Guitar
Patrik Carlberg Hallgren – Bass
(Photo – Evelina Szczesik)
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