A week of fringe events for the first Mercury Prize ceremony outside of London will inspire the next generation, organisers say.
The festival of free events around north-east England will kick off on Friday, ahead of the prestigious music industry awards at Newcastle’s Utilita Arena on 16 October.
Showcases, workshops and masterclasses will be held on Tyneside, along with venues in Sunderland, Durham and Hexham.
One of the organisers, Adam MacDonald, from music development agency Generator, said they hoped to create a “lasting legacy” by working with “grassroots emerging artists who are going to be there within the next 10 years, winning that Mercury Prize”.
Previously shortlisted artist Paul Smith, from Maxïmo Park, will lead a songwriting masterclass in Sunderland.
Meanwhile, a South Shields workshop for neurodivergent youngsters will culminate in a musical performance.
Other events will see shows from “tomorrow’s stars”, including Middlesbrough’s Finn Forster.
Mr MacDonald said his highlight of the “ambitious” agenda was the Generator Live Conference, a full day of panels giving a behind-the-scenes insight from the artists and industry leaders.
He said visitors would be able to see what made the North East music scene so special.
“We’re really friendly. We’re really good hosts as well,” Mr MacDonald said.
“Even from the grassroots to the most established artists, we’ve got some world class talent.
“It’s all about amplifying that and putting us on the world stage.”
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