When the rise of television threatened movie attendance in the 1950s, Hollywood responded by introducing several new exhibition formats designed to bring people back to theaters with the promise of widescreen images and stereophonic sound. CinemaScope, Cinerama, and VistaVision were just a few of these processes, which dazzled audiences and yielded films like “The Robe,” “The Bridge on the River Kwai,” and “Around the World in 80 Days,” attracting customers in droves.
Now, as exhibitors struggle with the rise of streaming and declining theater attendance, one of America’s greatest living filmmakers has revived one of the greatest of all widescreen formats, giving today’s audiences the same reason to get off their couches that Alfred Hitchcock, Michael Curtiz, and other premier directors of their era gave in the 1950s. The glorious return of VistaVision began last year when Brady Corbet shot “The Brutalist” in the format and exhibited the…
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‘ Some details of this article were extracted from the following source www.imdb.com ’
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