Prime Video delivers a new way to discover entertainment with Clips

Key Takeaways

• Clips is a scrollable, short-form video feed now available on Prime Video.
• Clips first launched with NBA highlights and has expanded to movies and shows. 
• The expansion of Clips is part of Prime Video’s broader focus on improving the mobile experience.

Prime Video is bringing a new way to experience content on your phone. Clips—a scrollable, short-form video feed that first launched with NBA highlights on the NBA collection page during the 2025-26 season – is expanding to include moments from movies and series across the Prime Video experience.

“As a first-stop entertainment destination, Prime Video offers customers a vast selection of premium content, and we want to make it as easy and seamless as possible for them to discover what’s most relevant,” said Brian Griffin, director of global application experiences at Prime Video. “Clips gives customers a whole new way to browse with short, personalized snippets tailored to their interests. Whether they have a few minutes to scroll or are looking for something to watch when they have more time, entertainment is just a tap away.”

Clips joins a series of recent improvements to the Prime Video mobile experience. These include a refreshed home page that auto-plays trailers as customers browse, vertical images designed for phone screens that allow customers to see up to 50% more titles on their screen, and a redesigned player that makes it easier to explore new titles, cast details, and trivia without interrupting the viewing experience.

How do I find Clips on Prime Video?

To get started, scroll down to the Clips carousel on the Prime Video mobile home page and tap any clip. You will enter a full-screen vertical feed with more personalized clips to browse.

From any clip, you can watch the full title, rent or buy it, subscribe to access it, save the title to a watchlist, or “like” the clip and share it with a friend. Every time you visit the experience, you’ll see something new based on your viewing history.

Clips is initially rolling out to select customers in the United States on iOS, Android, and Fire tablets, with the experience becoming fully available across these devices this summer.

How do you share Clips?

When you come across a clip you want to share, tap the share button and send it through a preferred messaging app, social platform, or email.

The recipient will receive a link that takes them directly to the clip in the Prime Video experience where they can watch it and scroll to watch even more clips. To access a shared clip, the recipient will need to have the Prime Video app downloaded on their mobile device.

What else can I watch on Prime Video?

Prime Video is a first-stop entertainment destination for movies, series, live sports, and more. This includes Amazon MGM Studios–produced series and movies, licensed fan favorites, programming from Prime Video Subscriptions such as Apple TV, HBO Max, Crunchyroll, and MGM+, as well as more than 900 free ad-supported streaming television (FAST) channels.

Prime Video is one of the many benefits included with a Prime membership, which costs $14.99 a month or $139 a year in the United States. Please check your local Amazon website for costs in your country.