Princess Kate’s New Video Speaks to Major Dilemma of the AI Age

The clip is the latest in a series celebrating the changing of the seasons that Kate began in 2025.

Nick Ede, a U.K.-based brand and culture expert, said he felt Kate’s birthday video struck the right tone: “I think these are a good idea for Princess Catherine. She’s creating films that feel very authentic to her and she’s pushing her narrative and words in a classic and beautiful way.

“I think this kind of film where it’s seen on multiple platforms will appeal to an older generation of Royal family fans—she’s not alienating anyone with them and that’s quite powerful.”

Glossy vs Grainy in Social Media Trends

Kate and William have been putting out stylized social media videos about their engagements—and their experience of King Charles III’s Coronation in May 2023—for years now. Many have been praised as forward-looking and loved by fans, but there has also been some criticism.

For example, in September 2024 Kate announced the end of her chemotherapy treatment for cancer through an artistically edited video in which she delivered the news via a voice-over. Despite the sensitive subject matter, some felt the end result was contrived.

At the time, Katrina Mirpuri, senior social features Editor at British newspaper the Evening Standard, wrote: “I’m glad that the Princess of Wales aka Kate is feeling better, but why is this video filmed like a Centre Parcs advert?”

Some defended Kate at the time, arguing the backlash was a little on the nose given everything she had been through. However, since then further developments in social media, online marketing cultures and rapidly changing artificial intelligence may give some insight into why not everyone was a fan.

A recent article by U.K. marketing agency Brand Nation, published on its website, spoke of an “authenticity revolution” and warned: “The industry is reacting against ‘fakeness’ and AI automation.”

The publication did not mention Kate or her videos, but in the unrelated piece heralded “a return to simplicity, humanity and meaningful connection as AI tools become more prevalent in content creation.” The article added that: “Audiences are increasingly valuing authentic, human-centered storytelling and face-to-face interactions.”

“The most successful creator content will emphasize unpolished reality over highly produced, AI-enhanced content,” it added.

Kate’s AI Photo Editing Scandal

There is nothing to suggest Kate’s recent video is AI generated. However, she did get dragged into a major AI-fueled social media storm back in March 2024.

At the time, Kate had undergone abdominal surgery that January for a problem that was not initially thought to be cancer. Following the operation, Kate was diagnosed with cancer and began chemotherapy in February, but did not publicly reveal this detail at first.

Meanwhile, when no post-surgery images of Kate emerged, critics on social media began to suspect Kensington Palace was hiding something, posting under the tag #whereiskatemiddleton.

Lurid speculation turned dark as some argued Kate had secretly died in surgery and the aides were simply covering it up to protect the monarchy. This led to open calls for “proof of life” in the form of a photograph.

So when U.K. Mothers’ Day rolled round in March all eyes were on whether Kate would release an image—and she did. There was just one problem.

There were signs it had been edited in multiple places, to the point it appeared that Kate’s entire head had been added in from another image. There was no suggestion the image was entirely generated using AI.

“Like many amateur photographers,” the princess said in a post on X that March, “I do occasionally experiment with editing. I wanted to express my apologies for any confusion the family photograph we shared yesterday caused. I hope everyone celebrating had a very happy Mother’s Day. C.”

Kate announced her cancer diagnosis in a video message later that month, though some detractors claimed even that had been AI generated. The saga was finally put to rest when she appeared in public at Trooping the Colour, Charles’ birthday parade, in June 2024.

One striking aspect of that example though is that it took place during the earliest days of AI when it was still possible to spot a fake. The more the technology develops, the harder it will become to tell reality from fiction, hence the widespread predictions within the marketing sector that authenticity will be among the most sought after traits in 2026.

Of course, Kate is not looking for a brand partnership or sponsored content opportunity anyway. But the more that she and her team understand how and why trends change the better equipped they will be to avoid another incident like the botched Mother’s Day photo.

What People Are Saying

In the voice-over for her birthday video on January 9, Princess Kate said: “I find myself reflecting on how deeply grateful I am. For the rivers within us flow with ease, fears washed away, cleanse and purify. Come to peace with our tears and discover what it means to be alive.”

Nick Ede, a U.K.-based brand and culture expert, backed Kate’s video: “She’s not using contemporary music or modern editing, so she’s making stylish short films that have mass appeal, being both deeply personal, but also showing off the U.K. in the best way, with sensational drone footage.”

What Happens Next

The AI revolution has only just begun and with trillions of dollars being poured into development, there will clearly be much in the future that cannot be predicted now.

Kensington Palace was clearly caught off guard by Kate’s 2024 photo scandal and might do well to actively monitor how their stylized video content is being interpreted by audiences.

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