Farruko, an influential, versatile Latin artist known for his urban and pop sensibilities, signed with Walter Kolm Entertainment and Massivo Entertainment for a 360 co-management deal. Walter Kolm, CEO of WKE, and Oscar Paniagua, CEO of Massivo, align to guide Farruko in the next phase of his career.
“This new chapter comes with a stronger structure,” Farruko said in a statement. “With Oscar, who has been key in developing my career over the years, and now adding Walter Kolm, we’re building a team with a global vision and a long-term focus.”
The Puerto Rican star has amassed more than 44 million monthly listeners on Spotify and has collaborated with notable artists like Daddy Yankee, Bad Bunny, Pitbull, Don Omar, Yandel, Arcángel, J Balvin, Steve Aoki and Marshmello. His catalog has generated more than 15 billion streams and helped globalize reggaetón.
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“Farruko is one of the few artists who has truly shaped the global reach of Latin music,” Kolm said. “This next chapter is about positioning him back at the forefront, building on that legacy with intention, aligning his vision, sound, and global impact.”
Farruko recently joined Steve Aoiki on stage at Ultra Music Festival and previewed a new song with Greeicy, which will be released soon. The Latin star is also working on a new album with a cultural narrative that highlights Panama, which influenced the sound of reggaetón. The project will include key voices from the country, such as Eddy Lover, Boza, and Kafu Banton.
“We’re entering a new chapter for Farruko, and having Walter Kolm as a partner on this journey allows us to strengthen a global vision, open new opportunities, and continue building a solid and lasting career,” Paniagua said.
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‘ Some details of this article were extracted from the following source news.pollstar.com ’
