RIYADH, Saudi Arabia–(BUSINESS WIRE)–Red Sea Global (RSG), the developer behind the regenerative tourism destinations The Red Sea and AMAALA, has revealed plans to open an adventure and entertainment district. It will be unveiled to the public from 1 March, following a soft launch for invited guests from 15 February.
“Our unique adventure and entertainment district isn’t just about offering thrilling experiences, it’s about embodying the freedom of a coastal lifestyle – the energy, the community, the connection with nature.”
Named ADRENA, it will serve guests from across The Red Sea destination and further afield. Located a short drive from Shura Island, the district will offer visitors unique activities, ranging from surfing to wakeboarding, cliff diving to skateboarding.
Set in a truly unspoiled and natural environment, ADRENA offers day and night entertainment for different moods. After dark, the beach club becomes a place to unwind while a DJ plays rhythmic house music, delicious South American cuisine is accompanied by an especially curated mocktail menu, all served until late into the evening.
“Our unique adventure and entertainment district isn’t just about offering thrilling experiences, it’s about embodying the freedom of a coastal lifestyle – the energy, the community, the connection with nature. We’ve built ADRENA with sustainability at its core, demonstrating our commitment to regenerative tourism and ensuring an unforgettable experience for every guest, day and night. We look forward to welcoming visitors in the coming weeks,” said John Pagano, Group CEO of Red Sea Global.
Inspired by the words ‘adrenaline’, ‘arena’ and ‘dream’, ADRENA embodies the perfect mix of excitement, energy, and imagination. It is led and managed by Red Sea Sports & Entertainment Co. which also operates WAMA, specializing in water sports, Galaxea offering underwater experiences, and Akun delivering on land adventures. ADRENA is designed to give guests the opportunity to embark on new experiences and try out action sports in world class facilities with an expert team and take their adventures beyond the park and into the wild.
ADRENA will offer a saltwater surf pool, which at 215m long will be the largest in Saudi Arabia when it opens. Waves can reach a maximum height of 2.1m and is customizable based on the skill level of the rider.
There will also be a wakeboarding lake, snorkel trails, an incredible 6m deep diving pool, as well as activities and moments for the whole family including a children’s waterplay area and a floating inflatable obstacle course. There is also a skatepark, a BMX pump track, and areas for beach sports such as football and volleyball. At the more extreme end there is an overwater zip line and a 10m high ‘slip ‘n’ fly’ slide.
ADRENA also features a buzzing social hub, including a beach club, live music programming, and an infinity pool with breathtaking Red Sea sunset views.
The district is designed with accessibility in mind, featuring zero-depth entry at many of the pools and adaptable options for activities like bodyboarding, paddleboarding, diving, and snorkeling. This ensures guests with mobility and accessibility needs can enjoy the facilities.
ADRENA’s design follows RSG’s responsible development. It utilizes a sustainable closed-loop system drawing seawater in, filtering and circulating it through the attractions, and then returning it once again clean and filtered. Any freshwater used across the district is reused for irrigation, further minimizing environmental impacts.
The Red Sea welcomed its first guests in 2023 and now has nine hotels open, along with Thuwal Private Retreat off the coast of Jeddah. Red Sea International Airport (RSI) is the gateway to the destination for guests and residents alike and is receiving a regular schedule of domestic and international flights from Riyadh, Jeddah, Dubai, Doha, and Milan.
For more information about Red Sea Global and ADRENA adventure and entertainment district, visit www.redseaglobal.com.
About Red Sea Global
Red Sea Global (RSG) is a vertically integrated real estate developer with a diverse portfolio across tourism, residential, experiences, infrastructure, transport, healthcare, and services. This includes the luxury regenerative tourism destinations The Red Sea, which began welcoming guests in 2023, and AMAALA, which remains on track to welcome first guests this year.
A third destination, Thuwal Private Retreat, opened in 2024 and RSG has also been entrusted with refurbishment works at Al Wajh Airport, focused on upgrading the existing terminal and infrastructure, and building a new international terminal.
RSG is a PIF company and a cornerstone of Saudi Arabia’s ambition to diversify its economy. Across its growing portfolio of destinations, subsidiaries, and businesses, RSG seeks to lead the world towards a more sustainable future, showing how responsible development can uplift communities, drive economies, and enhance the environment.
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