Jennifer Hudson raised more then a few eyebrows in 2022 when she was close to realizing her dream — becoming a daytime talk show host.
At the time, she had just become the youngest member of the small elite group of artists who are EGOT — Emmy, Grammy, Oscar and Tony award — winners. She was also aware that the highly competitive daytime talk show arena had been a notorious minefield for several top stars, leading to quick failure.
But she was unfazed. Just days before the premiere of the “Jennifer Hudson Show,” she called it the perfect birthday present.
“This is going to be such a gift,” she said near the set of the show at Warner Bros., which produces the series. “If I were not working on my birthday, that is what I would be wishing for — performing on a stage or a platform … I love a challenge … It is a difficult arena. You will always see me try.”
The entertainer expressed even more excitement Thursday after her syndicated show was renewed for a fifth season, bringing some welcome sunlight to the afternoon landscape which has been shaken in the last several weeks by the upcoming departures of popular hosts Kelly Clarkson and Sherri Shepherd.
Read more: Kelly Clarkson to end talk show this fall to ‘prioritize’ her kids
Hudson and Drew Barrymore, who has hosted her own eponymous show since 2020, are now the sole survivors in the celebrity-oriented afternoon talk genre. (The talk show hosted by Tamron Hall is more focused on topical issues and trends.)
Insiders say the continuing economic difficulties in Hollywood and the explosion of video podcasts hosted by stars such as Amy Poehler, Conan O’Brien, Dax Shepard and the “Smartless” trio consisting of actors Jason Bateman, Will Arnett and Sean Hayes has substantially crippled the traditional daytime talk format.
Shock waves have resonated through the daytime TV industry since early February when Clarkson said she would be ending her Emmy-winning talk show at the conclusion of its current seventh season for personal reasons. Just hours later, producers of “Sherri” announced they were pulling the plug on that series, attributing the cancellation to “the evolving daytime television landscape.” Shepherd in recent days has said she was fighting to save the show.
Rumors about the future of Hudson’s show have been circulating since those announcements. Although some insiders considered Hudson an unlikely entrant in daytime, she has established herself as an engaging and warm host, connecting with her enthusiastic studio audience and highlighting the show with musical performances and duets with her guests.
The show has also aggressively employed social media to promote its “Spirit Tunnel,” where staff members lining a corridor greet celebrities with chants on their way to the stage. Producers say the ritual has surpassed 6 billion views.
“The Jennifer Hudson Show” replaced Ellen DeGeneres’ talk show, which ended in 2022, had run for nearly 20 years and was produced by Warner Bros.
Read more: Sherri Shepherd promises more joy despite cancellation — and says she’ll keep an eye on Kym Whitley
Experts say the current landscape is indicative of the cyclical nature of daytime talk, recalling the era of “trash talk” during the 1990s when afternoon talk shows such as “Sally,” “Jerry Springer” and others emphasized fierce confrontations and provocative, often sexually oriented topics.
“Daytime has always gone through these cycles, so this is nothing new,” said Rachel Schwartz, head of the Daytime Emmys and Children & Family Emmy. And video podcasts appear to be part of this latest cycle.
“Now audiences are proving that they are really hungry for podcasts, which is impacting the landscape of daytime TV,” she said. “The podcast can be narrowly focused on one celebrity. It’s like the listener is sitting down with a friend. And the guest can be more comfortable.”
Pamela Rutledge, director of the Media Psychology Research Center, which explores the psychology of human interaction with media and technology, said that while daytime talk shows offer familiarity with the same host, tone and daily presence, podcasts give celebrities more control, intimacy and influence without the constraints and pressures of broadcast TV.
“Podcast hosts tend to be partners in conversation, not ‘hosts’ or moderators,” she said. “Talk shows are in the middle of the voyeurism spectrum — too curated by time, pacing and commercial interruptions to feel really intimate and too restrained to be thrilling.”
Rutledge added that maintaining TV studios, crews and accommodating large audiences is becoming increasingly costly for producers, who are looking more to other types of digital and social platforms that are more attractive to advertisers.
This story originally appeared in Los Angeles Times.
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