Directed by Jiten Ramial, the video combines live performance footage with documentary-style scenes captured during Carver’s appearance at the Splashy Fen Music Festival in the Drakensberg. The production focuses on aspects of touring that are rarely featured in music videos, including travel, rehearsals, backstage preparations and post-performance routines.
Carver said the project was inspired by a desire to portray the realities of life beyond the stage.
“I’ve never released a music video that truly captures what it feels like to be a touring artist,” she said.
“People see the glamour of standing on stage, but there are all these little moments in between – the conversations with your band, the anxiety before walking on stage, the relief afterwards, the laughter backstage, the quietness the next morning. I wanted to show all of it.”
The artist said the opportunity to perform on the festival’s main stage for the first time provided an ideal setting for documenting the experience.
“Every detail matters,” Carver said. “The dress I choose, the songs we decide to play, the preparation, the energy backstage, even the drive there. I realised Splashy Fen would be the perfect backdrop to capture all the elements that go into being a live performer.”
The video was filmed using a fast-paced documentary approach that blends footage from the road, backstage areas and live performances. Carver, who has previously worked with Ramial, said their established relationship contributed to the project’s development.
“I love the way Jiten shoots,” she said. “There’s a pace and honesty to the way he tells stories. He captures things that feel lived-in and real.”
The production also features members of Carver’s touring and creative team, including guitarist and producer Simz Kulla, drummer Denholm Harding and publicist Melissa Conradie.
Carver highlighted her longstanding professional relationship with Kulla, describing the trust developed through years of collaboration.
“We travel everywhere together,” she said. “He’s not only my guitarist and sometimes producer — we have our own language on stage and on the road. There’s a huge amount of trust between us and knowing we always have each other’s backs is everything.”
The video also includes footage from recording sessions at Audio Militia studio, where Carver worked on recent projects, including her album Dark Secrets.
“Audio Militia has played such an important role in my life and music, especially around my recent SAMA win,” she said.
According to Carver, ‘My Love’ serves as a reflection on the people and experiences that have shaped her career.
“It’s a video I’m incredibly proud of because it shows a real slice of my life,” she said. “When I look around at the people in it and the adventures we’re having together, I like what I see. It reminds me that I’m genuinely enjoying the journey.”
Contributors: Portia Dipuo Haraba and Livhuwani Malelelo
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.musicinafrica.net ’
