In a memo to staff Monday, MSNBC president Rebecca Kutler said that the cable news channel will officially rebrand from MSNBC to Ms Now on Nov. 15, ahead of the planned spinoff into Versant. Along with the name change comes a new tagline: “Same Mission. New Name.”
The channel and news brand will begin rolling out 15 second spots today featuring talent like Rachel Maddow, officially introducing the rebrand to viewers. A larger marketing effort will begin in earnest in early November.
“This moment comes after months of meticulous planning and thoughtful collaboration across every corner of our organization,” Kutler wrote. “We are facing it head-on, and our success in the months and years ahead will depend on our innovation and entrepreneurial approach. Next week, we will unveil the powerful and moving messaging for our external campaign,…
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