Prada once again turns to cinematic storytelling to reinterpret one of its most recognisable icons: the Galleria Bag. The house brings together an unprecedented collaboration between Scarlett Johansson, brand ambassador since 2023, and Academy Award-winning director Yorgos Lanthimos, who steps into the Prada universe for the very first time.
The campaign, titled ‘Ritual Identities’, unfolds as a visual journey steeped in symbolism and multiplicity. In the short film, Johansson embodies three different versions of herself across urban settings that may seem ordinary, but which Lanthimos transforms into dreamlike capsules where everything is encoded.
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