Scarlett Johansson has teamed up with Prada for a cinematic new campaign.
The 40-year-old actress – who is no stranger to the fashion brand’s Galleria leather handbag ads – worked with breakthrough director Yorgos Lanthimons for the first time on the new short film Ritual Identities.
She told WWD: “This Prada campaign really comes from Yorgos’ unique mind and whatever magic is created between the two of us as artists.
“The performance — the collaboration — is opened up. This process of discovery is what makes any creative collaboration special. “Filmic shorts like this are a playful collaboration for actors and directors — it gives us an opportunity to work together in a different manner.
“You get to dip into somebody’s mind, their way of working, explore their world.”
Meanwhile, Prada suggested the new film shines a light on the Gelleria’s various forms and styles over the years, as well as delving into “the fluidity of the persona”.
The Lost In Translation star added: “The idea for this Prada campaign is a play on identity, the identities that live within all of us, the different masks we wear, the different characters we play, the different people we are with other people, in different relationships.
“The work becomes personally meaningful because you start to really feel it as you’re saying it, it starts to live more inside you — and then, you can really explore.
“This film is less about assuming a character, more about expressing different versions of myself.”
Over the summer, Scarlett’s beauty brand The Outset launched skin survival kits in collaboration with Jurassic World, as she appeared in the film franchise’s latest instalment.
She wrote on Instagram in July: “These were the products I relied on throughout filming to keep my skin hydrated and looking radiant no matter what.”
In a video posted online, she went on to explain: “What you don’t get to see is that we filmed in Thailand, in the jungle for months, in open water and our skin was truly put through it.
“We filmed in a lot of harsh climates … My skin survived Jurassic World Rebirth because of The Outset and the consistency of my everyday essentials.”
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