Somewhat buried in Spotify’s recent announcement of its $11bn payouts to the music industry in 2025 was another stat relating to its ticketing features.
“To date, Spotify has helped artists generate more than $1 billion in ticket sales by connecting fans with live shows through our ticketing partners,” wrote SVP and global head of music Charlie Hellman.
The number of those partners has been growing steadily. In an interview with Music Ally last year, Spotify’s head of business development, live music Jon Ostrow said that the company now had 35 ticketing providers on board.
The company’s latest deal is with SeatGeek. Announced today, it will see the latter bringing its primary ticket inventory into Spotify’s concert-discovery features.
All 15 of the company’s major US venue partners are involved, and Spotify users in relevant markets will now begin seeing direct links to SeatGeek tickets for concerts by the artists who they follow – alongside those from other ticketing providers.
SeatGeek isn’t just involved in primary ticketing: it is also a notable player in the secondary-ticketing market. However, the announcement makes it clear that this deal is focused on its primary inventory only.
In his interview with Music Ally, Ostrow explained that Spotify has decided to avoid the secondary market thus far due to “varying degrees of toxicity from market to market” around resale platforms.
“We’ve taken a stance that where we want to be able to provide value is for artists who have primary inventory available, and for fans who want to go,” he said.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source musically.com ’
