SHEBOYGAN – Sheboygan Film Festival has teamed up with 3 Sheeps to create a special beer for its inaugural event, set for Oct. 2-5.
The beer, named “Very Big in Sheboygan,” is a German-style lager brewed with Rakau and El Dorado hops. It offers a balance of bready, honeyed malt character and notes of stone fruit and pine, according to a community announcement.
The name of the beer pays homage to John Candy, the subject of the festival’s opening-night film. The John Candy line is from the 1990 movie “Home Alone,” where his character, Gus Polinski, the “Polka King of the Midwest,” says his polka band, the Kenosha Kickers, had “some fairly big hits for us, you know, in the early ’70s … we sold about 623 copies of that in Chicago, no, Sheboygan, very big in Sheboygan, they loved it.”
“The three things that many people associate with Sheboygan are movie mentions, brats and beer. We’re offering all three in our inaugural film festival,” said Beah Travis, chair of the SFF Committee. “We are thrilled that our friends at 3 Sheeps have added their special brand of creativity to our upcoming film festival by brewing a special lager for the festival.”
3 Sheeps, a Sheboygan-based brewery and taproom, was initially approached about creating a custom beverage for the festival. The brewery not only delivered on that request but also became a sponsor and is hosting a special film screening during the event. InkWorks Printing, a Plymouth-based festival sponsor, printed the product’s custom labels.
“We like supporting our local community,” said 3 Sheeps Marketing Communication Manager Josh Aschenbach. “We think it’s our duty as a Sheboygan company. We don’t just happen to be in Sheboygan. We love to be in Sheboygan.”
A John Candy-inspired lager will debut at the Sheboygan Film Festival, brewed by local favorite 3 Sheeps.
3 Sheeps has been in business for 13 years and releases more than 200 beers each year, using the taproom as an incubator to determine which products people like.
For more about the event, visit sheboyganfilmfest.com.
This story was created by reporter Nida Tazeen, [email protected], with the assistance of Artificial Intelligence (AI). Journalists were involved in every step of the information gathering, review, editing and publishing process. Learn more at cm.usatoday.com/ethical-conduct.
This article originally appeared on Sheboygan Press: What’s ‘Very Big in Sheboygan’? A new beer made for the film fest
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