Among Bravo’s most popular shows is Watch What Happens Live With Andy Cohen. Why hasn’t anyone put a spin on such an iconic title yet?
Enter Shop What Happens, which is about to premiere on Peacock. Variety reports that the series will open on host Daryn Carp having conversations with popular Bravo figures such as Cynthia Bailey, Ariana Biermann and Lindsay Hubbard. They’ll also discuss things that we as consumers might buy, including items from Target.
“Consumers today don’t think about content, entertainment and shopping as separate experiences. They move seamlessly between them, and increasingly they expect brands to do the same,” Michelle Mesenburg, Target’s chief brand officer, told Variety. “For us, the opportunity isn’t simply about making content shoppable. It’s about creating experiences that feel authentic to the audience, add value and make participation easy. When commerce can enhance an experience rather than interrupt it, that’s where we see the greatest potential.”
The five-episode series will debut June 14 on Peacock, YouTube and TikTok and via Instagram clips, per Variety. On Peacock’s mobile app and TikTok, content is showcased in vertical format, while the QR codes will help viewers shop directly from Peacock on TV screens.
“We have this incredibly rabid fan base around Bravo, and this is just the latest iteration of how we are giving fans more of the content they love, and we are giving brands a seat at the table,” said Karen Kovacs, NBCU’s president of advertising and partnerships, per the magazine.
QR codes on screen has been done before, of course. Love Island USA has featured them to help viewers audience shop for products — and when the 2024 Paris Olympics kicked off, NBCU offered Peacock viewers the chance to order food and beverages from delivery services.
One episode of Shop What Happens will reportedly feature Carp talking to Bailey, 59, from The Real Housewives of Atlanta about what to bring to a summer party. Tune in to find out more!
This story was originally published by Parade on Jun 11, 2026, where it first appeared in the News section. Add Parade as a Preferred Source by clicking here.
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