The beauty of being an emerging artist is the creative control you can exert. Ashley’s background in film and TV meant she wanted to be involved in the entire process of making her Sublime music video. From mood boards to styling, and the overall feeling, everything had her stamp on it. “I wanted to capture that feeling of summer in the city: staying out a little longer, sitting outside with friends, sipping cocktails (in this case, an Another Hendrick’s Spritz!) and people-watching, embracing wherever the day takes you,” she recalls. Her partnership with Hendrick’s Gin was intentional, as well. “I’d recently been to Hendrick’s Anotherland in New York, which celebrated the launch of Another Hendrick’s,” Ashley tells us. “They had built this immersive theatrical experience hidden away in the middle of the city. Every room revealed something unexpected, and there was this lovely sense of curiosity and playfulness throughout.”
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