For decades, music videos have done more than just accompany a song; they’ve shaped style, started conversations, and helped us fall in love with our favorite artists. Now, music videos in beta are rolling out to Premium users in the U.S. and Canada, bringing fans even closer to the music they love.
This expansion gives millions more listeners access to a catalog of official music videos, from studio versions to live performances and covers. The initial video catalog is limited for now while the feature is in beta, but stay tuned as availability will grow quickly over the coming months.
When we introduced music videos in beta to nearly 100 markets last year, we saw how video can elevate the listening experience—and users agree. A recent Burson survey* found that more than 70% of users say more video content would enhance their experience on Spotify.
Music videos join a suite of features like Countdown Pages, Canvas, and Clips that help artists connect with their fans on Spotify. Artists and their teams can learn more on our brand new music videos landing page on the Spotify for Artists site. And with this launch, fans can continue experiencing the full world of an artist, beyond just their sound.
How to watch music videos on Spotify
With this rollout, Premium users in the U.S. and Canada can begin exploring an initially limited catalog of music videos from artists like Ariana Grande, Olivia Dean, BABYMONSTER, Addison Rae, Tyler Childers, Natanael Cano, and Carín León.
Here’s how it works:
- Premium subscribers in our beta markets can open Spotify on their TV, desktop, iOS, and Android device, select a supported track, and tap “Switch to video.”
- The music video will start playing right where the song left off. To return to background listening, simply press “Switch to audio.”
- For a full-screen experience on mobile, turn your device to landscape mode.
To find additional music videos—including live and cover videos—scroll down to explore Related Music Videos, or go to an artist’s profile and look under the Music tab. You can also watch by genre and era via playlists like 90s Video Hits, Hip-Hop Throwbacks, and Latin Party Hits. Music videos will be available to all Premium subscribers in the U.S. and Canada by the end of the month.
Music videos are a proven way to help build fandom. After a fan engages with an artist’s music video, they’re more likely to dive deeper into their artistry. We’ve seen that when fans discover a track with a music video on Spotify, they’re 34% more likely to stream it again and 24% more likely to save or share it in the following week. This is especially true for super listeners, who go on to actively stream the artist 85% more in the next month, on average.
*According to a survey by Burson conducted with 8,400 respondents across 19 markets around the world between August 27-October 3, 2025.
*Update as of December 10: Music Videos in Beta are now available for all Premium users in the US and CA.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source newsroom.spotify.com ’
