“Despite what you might hear, people still read – we would know. But they watch video too, and sometimes that video is best on a TV,” Best tells The Hollywood Reporter. So subscribers to Substack creators, often with phones in their hands, can now download the TV app and watch video in their living room, initially on Apple TV and Google TV.
Substack is following the lead of Meta after it recently launched an Instagram Reels app for connected TVs, with the app available on Amazon Fire TV devices. Best adds that Substack will expand the platforms for its new TV app as it learns what works with its subscribers to drive engagement on small screens.
The goal is also having videos and livestreams complement editorial content on Substack to potentially bring in new subscribers.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.imdb.com ’
