SXSW 2026 Activations and Custom Events

Brazil

SP (São Paulo) House | March 14 – 17 (3rd & Congress)

Welcome to São Paulo House, a borderless hub where the world meets São Paulo, now.

Across four days at SXSW, the house brings together global content, meaningful encounters, live music and immersive experiences in one vibrant space on Congress Avenue. By day, ideas and exchanges shape conversations. By night, shows and performances transform the house into a cultural hotspot.

Explore creativity, innovation, and culture, shaping what’s next from the energy of now.

Learn More

United Kingdom

UK House
| March 14 – 16
(Palm Door)

UK House will also be returning alongside BME from March 14 – 17, featuring emerging technology companies, from virtual production to immersive entertainment. Join in and take part in a curated program of events, demonstrations and networking opportunities.

British Music Embassy
| March 12 – 16 (Palm Door)

See some of the most talked about UK artists around, including Sofia and the Antoinettes, Chalk, and Morgan. Performances run all night from around 8:00 p.m. to 1:30 a.m.

Germany

German Haus
| March 12 – 16 (SPEAKEASY)

The GERMAN HAUS is the main venue of the joint German presentation at SXSW and it features a
variety of curated networking events, roundtables, presentations, and music performances, creating a unique environment for professional exchange, international networking, and the discovery of new creative partnerships.

Ireland

Ireland House | March 13th – 14th (Marlow)

Ireland House returns to SXSW as a hub for Irish innovation, creativity, and connection. Join us on March 13 – 14 and see what Ireland House is bringing to SXSW. Ireland House at SXSW is a collaboration between the Department of Foreign Affairs and Trade, Enterprise Ireland, IDA Ireland, and Screen Ireland.

Japan

Tokyo Joshi Pro Wrestling TEXAS STAMPEDE

March 17 – 18 (Palmer Events Center)

For the first time ever, Tokyo Joshi Pro Wrestling arrives in Austin and makes its SXSW debut. TJPW Texas Stampede is a high-energy tri-city tour across Austin, Dallas, and Houston, featuring 18 star wrestlers from Tokyo Joshi Pro Wrestling, Japan’s premier all-women’s promotion, marking one of the largest international showcases in women’s pro-wrestling history. You don’t want to miss this one!

While SXSW badge holders are eligible for complimentary admission (first-come, first-served), those who want to select their preferred seating and secure the best views can take advantage of an exclusive offer just for SXSW attendees.

Use code SXSWInsider25 at checkout to receive 25% off your ticket purchase.

Secure tickets for Day 1 on March 17 HERE and Day 2 on March 18 HERE