South by Southwest has unveiled a new wave of Showcasing Artists set to perform at the 40th SXSW Music Festival, running March 12–18 across Austin. The seven-night event will once again spotlight emerging talent from around the globe, spanning genres and scenes. Newly announced acts include Berlin techno force Miss Bashful, country-pop innovator Ink, and South London rapper Kairo Keyz making his U.S. debut, alongside sosocamo, Hermanos Espinoza, MC Danny, Joe Harvey-Whyte, and Quinn XCII.
The festival also welcomes established names with special events tied to the SXSW Film & TV Festival. Lainey Wilson and Charley Crockett will headline showcases while premiering documentaries, and Los Lobos will perform a surprise set supporting the film Los Lobos Native Sons. Passion Pit returns after more than a decade, while Money Mark revisits material from Mark’s Keyboard Repair and The In Sound From Way Out! in celebration of their 30th anniversaries.
Showcases are curated in collaboration with labels, agencies, and global partners including Interscope Records, Top Dawg Entertainment, Universal Music México’s FONO, Rimas, and Warner Music Latina. The SXSW Music Clubhouse at The Downright Hotel will serve as a central hub for live performances and networking, while the Radio Day and Global stages will feature programming from KCRW, KEXP, BBC Introducing, NPR Music, and more.
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