Anyone But You star Sydney Sweeney debuted her lingerie brand, Syrn, on January 28, unveiling its inaugural collection featuring a bra line available in 44 sizes
Sydney Sweeney slipped into a black lingerie set to make an announcement on behalf of her Syrn brand.
On Saturday, March 14, the Euphoria actress, 28, took to Instagram with an array of photos from her recent photoshoots for her new intimates brand. In the leading photo, she sported a black lace bra and suspender stockings. She paired the set with a black fur shawl and sheer gloves.
She also included some clips from her launch shoot, in which she was pictured in pieces from her Romantic and Playful line, including branded boxer briefs paired with short red basketball shorts and a matching crop top.
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Attached to the montage was a caption that read, “Seductress, Romantic, Playful, Comfy. All four SYRNs are officially live and available to shop on SYRN.com.
“We’re not done here, we can’t wait to continue expanding each world for you all,” she added.
The announcement comes two months after she promised her fans she would be replenishing the initial collection.
Sydney announced her new lingerie brand on January 27, just a day before its launch. Her first collection sold out within hours. Alongside a montage of photos sporting pieces from the line, she revealed, “the secret is finally out… say hello to @syrn this is lingerie you wear for YOU, no explanation, no apology.”
Her inspiration for the brand stems from her upbringing and from her difficulty finding intimate pieces that fit her perfectly.
“I was in the 6th grade with DDs. I hated the bra I had to wear,” Sydney said in a press release. “When I bought my first cute bra that actually fit, I wore it to pieces. Designing for different bodies is a huge part of SYRN.”
Syrn offers 44 sizes, ranging from 30B to 42DDD, with most styles under $100. The lingerie line is structured into four core personas: Comfy, Playful, Romantic, and Seductress.
“I wanted to create a place where women can move between all the different versions of who we are,” Sydney added. “I love working on cars, I go water skiing, I’ll dress up for the red carpet, then go home to snuggle my dogs. I’m not one thing, no woman is.”
Syrn’s latest collection, Do What Makes You Naked, was released on March 4. The line is composed of neutral-toned bralettes.
The brand is now working on the My First Rodeo collection, which will be available at the Syrn Saloon at Stagecoach Country Music Festival the weekend of April 24.
Discussing the pop-up with WWD, Sydney said, “I basically built the bar I’ve always wanted to stumble into at a festival. A karaoke stage, no judgment, just kind of dive bar energy I love.
“Stagecoach is already one of the best weekends of the year, and now we’re making it even better.”
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‘ Some details of this article were extracted from the following source www.themirror.com ’
