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Home Gossip

Taylor Swift’s popularity reportedly plummeted even prior to the release of her texts with Blake Lively

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January 31, 2026
Reading Time: 5 mins read
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Taylor Swift performing on stage at Johan Cruijff Arena, wearing a sparkly, sequined leotard and matching boots, holding a blue microphone.

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She had a swift downfall.

Taylor Swift’s popularity rating dropped even before the release of her controversial text messages with Blake Lively.

The billionaire songstress’ popularity fell to 46.7% — down from 55.4% this time last year, according to a YouGov poll taken on Jan. 5, NewsNation’s Paula Froelich reported.

Two weeks later, on Jan. 20, text messages between Swift and Lively were shared in court during the trial between the “Gossip Girl” actress and her “It Ends With Us” co-star Justin Baldoni.

The messages included one from Swift where she bashed Baldoni, saying, “I think this b—h knows something is coming because he’s gotten out his tiny violin.”


Taylor Swift performing on stage at Johan Cruijff Arena, wearing a sparkly, sequined leotard and matching boots, holding a blue microphone.
Taylor Swift’s popularity is down from what it was last January. / SplashNews.com

Another note from the pop princess praised Lively after Baldoni was dropped by his agency, gushing, “You won. You did it. And you … helped so many people who won’t have to go through this again.”

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Swift has been struggling since the texts leaked, a source told Us Weekly Monday. 

“It’s honestly been really hard for Taylor,” they spilled to the outlet.

“Having her texts out there made her feel exposed and kind of violated, like, something private suddenly wasn’t hers anymore. That doesn’t sit well with her.”

There was one silver lining, however. Swift kept her nearly perfect rating for name recognition at 97.6%.

The next popularity poll, which is taken quarterly, will be released in April — just two months before Swift’s rumored wedding to fiancé Travis Kelce.

However, Kelce’s sister-in-law, Kylie, seemed to dispel the rumor on the “Today” show Friday, saying she had “no idea” if the highly anticipated nuptials would happen this year.

‘ The preceding article may include information circulated by third parties ’

‘ Some details of this article were extracted from the following source celebrity.land ’

Tags: Blake Livelycelebritiescelebrity lawsuitsentertainmentJustin BaldoniPopularityTaylor Swift
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