According to Nielsen, linear streaming, or broadcast and cable content viewed through services like YouTube TV and cable provider apps, was a standout during the holiday representing 10.1% of total TV usage — the second-highest level of daily linear streaming ever, surpassed only by Super Bowl Sunday in February. By comparison, linear streaming totaled 7.8% of TV usage across the month.
Additionally, Thanksgiving was the broadcast category’s 10th-most-watched day since the inception of The Gauge in May 2021.
Nielsen Gauge for November 2025 (Photo courtesy of Nielsen)
When looking by category, broadcast’s…
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