The MAGA-ification of Hollywood is going to be so boring

Donald Trump’s Great American State Fair was widely mocked as a great American flop: overpriced, uncomfortable and, above all, dull.

Well, bad news for fans of fun: Trump’s billionaire buddies, Larry and David Ellison, are about to bring MAGA-ified misery to the rest of entertainment. Unless the courts side with 12 states who sued to stop the merger of Paramount and Warner Bros. Discovery, movie theaters, cable TV and other entertainment products could become a lot more MAGA — and you’ll have to pay more for the privilege of being bored.

Larry and David Ellison are the father-and-son duo behind Paramount’s attempted purchase of Warner Bros., a move that would consolidate most of Hollywood into a few hands and dramatically reduce free market competition in the entertainment industry. The two often present, especially in court documents, as simple businessmen just trying to make money. But in reality, Larry Ellison was called a “shadow president” by a Trump adviser speaking to Wired last year. The Ellisons aren’t just in this for money. They are in it for power — and their vision of remaking the country and even world in their MAGA-centric image.

Whether they succeed in the long run remains to be seen, but in the process, they are going to make your movie-going and likely TV-viewing experiences more tiresome. Above all, MAGA is bad at culture, too strapped to their narrow interests and bigotries to understand what makes entertainment actually entertaining.

Last week, the attorneys general of a dozen states, along with the Writers Guild of America West and East, filed suit to stop the merger, which has unsurprisingly been approved by Trump’s corrupt Justice Department. (Full disclosure: I’m a member of WGAE.) Labor and economic concerns fuel these lawsuits, but the consumer experience is front and center.

“The unlawful merger of these two entertainment behemoths would lead to higher prices, lower quality, and less content for film and television, harming movie theaters, basic cable distributors, and ultimately, audiences on every sofa and movie theater seat in the U.S.,” California Attorney General Rob Bonta said at a press conference on Wednesday.

On the podcast “The Town with Matthew Belloni,” he argued that the quality of movie theaters themselves will decline even more if the merger goes through. “You won’t have comfortable seating,” Bonta said. “You won’t have the same quality and variety at concession stands.”

Under the Ellisons, the future of the movies stands to echo the Great American State Fair, where consumers had the pleasure of paying $25 for an overcooked drumstick while they stood in an empty plaza on the National Mall in Washington waiting for the elderly Lee Greenwood to sing “God Bless the USA” for the billionth time.

Experts I talked to explained that such decline is the economic result of consolidation, which reduces competition and therefore removes incentives for movie studios to take creative risks. Miranda Banks, a professor at Loyola Marymount University who has conducted extensive research on media mergers, contrasted this low-competition era with the 1970s, when Hollywood was full of “creative workers” and “a lot of independent companies,” which created “an open market of bidding for good quality programming.” Now companies avoid originality in favor of “churning out more films within franchises,” which is cheaper and easier than developing original products with independent creators. 

But it is also about power and political ideology, explained James Schamus, a screenwriter who once ran Focus Features and is now a Columbia University professor. He argued that the Ellisons are building a “techno fascist project” that is far more interested in waging “war on democracy” than old school Hollywood concerns like selling movie tickets. “Short-term profit is happily sacrificed to long-term domination,” Schamus said.

Chief among these goals is mass surveillance of the population through many means, which includes making sure people can’t watch a movie or TV show without having to hand all their data over to Oracle, the another Larry Ellison-owned company. The elder Ellison isn’t exactly coy about his dystopian scheme: At an Oracle financial analyst meeting in 2024, he promised his company would pave the path to mass social control.

“Citizens will be on their best behavior, because we’re constantly recording and reporting everything that is going on,” he said. Unsurprisingly, both Larry and David Ellison are big fans of artificial intelligence, seeing it as a way to streamline their surveillance operations, and for what David Ellison euphemistically calls “cost efficiencies and synergies.” 

That’s just code for “firing thousands, if not tens of thousands, of creative people,” Schamus said, and replacing good work with dreck “made for the cheapest price” for the “lowest common denominator.” 

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Anyone who spends time on X or Truth Social knows that, while most Americans loathe empty A.I. slop, there is one audience that eats it up: MAGA folks. Trump himself loves it. He constantly posts A.I. videos that are as tedious as they are uncanny, and his cultural tastes are mirrored by the bulk of right-wing audiences, who artistic discernment is too clouded by bitterness and ideological obsession to engage with the more human emotions that make movies, TV and music engaging to other people. The MAGA capture of Hollywood behemoths like Paramount and Warner Bros. threatens to gut the ability of smart, creative people to good things, and replace it with mind-numbing rubbish.

“Once upon a time, in Hollywood,” Banks said, movie studios were run by people whose “goal was to get people into the theater.” They were “not good guys or kind guys,” she explained, but ultimately, they saw their job as “making money to make more movies.” However cynical — and largely straight, white and male — some old-school operators were, they helped to build a Hollywood that was centered around giving the people what they wanted. This seems like paradise compared to what the Ellisons and their kind envision.

“For these guys,” Banks said, the goal “is extraction,” and “what they’re extracting is not just our money, but our data.” For years, movie ticket sales have been declining, because of this shift from seeing the consumer not as a customer to please, but a mark to suck dry. In some ways, the Ellisons don’t care that much if you ever go back to the movies.

“They all think they should be the techno-fascist philosopher king at the end of the day,” Schamus said, referring not just to the Ellisons, but also to similar megalomaniacal MAGA billionaires like tech investors Peter Thiel and Elon Musk (who recently lost his trillionaire status). At a certain point, these men have amassed so much money that it’s meaningless. The next hill to conquer is social control.

Making media more MAGA will make it dumber, but that’s by design. Truly creative and inspiring art undermines that goal, because it provokes responses like empathy and critical thinking in audiences — which gets in the way of authoritarian domination.

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