The prince blinked back tears, a dramatic break from the traditional royal stiff upper lip.

Prince William fought back tears during an emotional conversation about the impact of suicide with a widow, as part of a mental health PR blitz. His decision to publish the video with the emotional reaction represents a significant shift in the royal register on such matters, and arguably offers clues as to how he will reign. The clip dropped as Prince Harry and Meghan in the U.S. and the Waleses launched dueling mental health initiatives.