It’ll be interesting to see how Rob Reiner describes Princess Bride on the talk shows. It’s swashbuckling, bright, breezy and delightful, but it defies pigeonholing. It doesn’t have a hook or lend itself to a one-sentence description. But then Rob Reiner certainly isn’t lending himself to similar pigeonholing with his wide-ranging films.
Princess Bride will be a challenge for 20th Century Fox’s marketing department it’s an adults’ film in children’s garb but it’s one that will likely be a labor of love for the marketeers.
Look for strong word-of-mouth, featuring a lot of “I know it sounds silly, but you’ll like it”-type recommendations.
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