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Welcome to the Week in Fashion, Bazaar’s at-a-glance guide to what the industry is talking about.
Apple Martin Goes Full Botticelli as the New Face of Chloé
Apple Martin is entering her fashion era. Fresh off her college graduation, the daughter of Gwyneth Paltrow and Chris Martin was announced as the newest face of Chloé earlier this week, as she stars in the French fashion house’s second iteration of its “Chloé À La Plage” campaign.
Taking a cue from Venus, the rising star is seen posing in front of a seashell in the lead photo, while modeling pieces from the Chloé summer 2026 collection, designed by creative director Chemena Kamali.
In other photos, captured by David Sims and styled by Elodie David-Touboul, Martin models flowery dresses, Banana bags, artful one-pieces, and more.
After sitting front row at a few different fashion week shows, and starring alongside her mom in a GapStudio campaign, it appears Apple is ready to fully dive into her modeling career.
You can shop the 2026 “Chloé À La Plage” collection now.
Hailey Bieber Helps Close the Book on the Pieter Mulier Era at Alaïa
Back in January, it was announced that creative director Pieter Mulier will be exiting Alaïa, where he has been at the helm for the last five years, and his final collection was presented in March, as a part of the Fall 2026 season.
Now, to mark his final campaign at the luxury fashion house, Mulier recruited model and Rhode founder Hailey Bieber to pose in pieces from the Summer/Fall 2026 collection, in a minimalist shoot captured by Tyrone Lebon.
In the photos, Bieber is positioned in stark rooms and on glass furniture, settings that allow the clothes to act as the centerpiece, from the fringe skirts and mesh ballet flats to the blue trenches with cheeky cutouts. It’s a visual swan song that certainly leaves a mark.
You can shop the collection here.
Stormi Is the Cutest Little Model in New Khy Campaign
While Kylie Jenner often acts as her own muse at her self-founded fashion label, Khy, this time around, she decided to recruit her eight-year-old daughter, Stormi, to be the brand’s latest little model.
Across a series of new photos, Stormi cheeses for the camera, dances around, and does her best belting impression, all while wearing a variety of Khy staples, including a white tee, baggy shorts, a denim jacket, jeans, a crewneck, and a zip-up hoodie and matching mini skirt.
In the comments section of one of the posts, Jenner couldn’t help but show her admiration for her eldest child, commenting: “My babbyyy.”
Off-White Celebrates the “10×10 Project”—a Collaboration With Global Creatives
Earlier this week, Off-White celebrated the release of its latest initiative, the 10×10 Project, which sees the brand revisiting 10 iconic pieces from its archive, and turning to 10 different creatives (and friends of the house) to help reimagine them, including: Ava Nirui, Yuta Hosokawa, Raul Lopez, Guillermo Andrade, Renell Medrano, Veneda Carter, Stéphane Ashpool, Bafic, Scott Mescudi, and A$AP Nast.
The collaboration was celebrated on Thursday at Public Records in Brooklyn, which marks the first in a series of global events that will take place through April 2027, in an effort to honor the project. Along the way, new exclusive products will be released, which were also designed by the collective.
As noted by the house, this project aims to continue the legacy and ethos of founder Virgil Abloh, whose work was guided by “community, individuality, and ongoing cultural exchange.” Learn more about the 10×10 initiative here.
ICYMI: Rachel Sennott Is the Coolest Marc Jacobs Muse
Did you hear? The star of the Marc Jacobs Pre-Fall 2026 collection is the Scene Bag, a minimalist and versatile leather handbag with a natural slouch that will carry you straight from the summer into fall.
To highlight the chic new bag, the house recruited another certified star—Rachel Sennott—to lead a campaign, and a coinciding short film, which sees her carrying the Scene throughout New York City as she prepares to get ready for the Met Gala (where she also wore Marc Jacobs, naturally). Now, the two continue to team up as more arrivals become available.
The Scene marks the first in a series of scripted micro-dramas that will be released by Marc Jacobs throughout the year.
You can shop the Scene bag here, and at select luxury retailers—and be sure to check out Sennott’s short film below.
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