Tom Holland’s newest Bero release started with a problem close to home: Zendaya was not sold on the beer.
The actor has introduced a limited-edition line of non-alcoholic shandies under his Bero brand, and Forbes reported that the new drinks were inspired by both Holland’s mother and Zendaya. Holland said the shandy idea came partly from his mum, while Zendaya’s reaction to the existing lineup pushed the company toward something fruitier and more accessible.
“Zendaya, bless her, has never been a drinker, so she’s never drank beer. She didn’t love the beers we have on sale,” Holland told Forbes.
The result is a summer-leaning Bero drop built for people who want the social ritual of a cold drink without alcohol or a heavier beer profile.
Zendaya Helped Push Bero Beyond Beer
Holland said the goal was to create something Zendaya could enjoy, not just another variation on the brand’s existing non-alcoholic beers.
“The idea behind the shandies was to create something authentic at the company that Z could enjoy,” he told Forbes.
The new limited-edition release includes four flavors: lemon lime, grapefruit, elderflower, and blackberry yuzu. Bero’s official site describes the shandy variety pack as a 70 percent lemonade, 30 percent Bero mix, aimed at warm-weather drinking rather than a traditional beer experience.
Holland also revealed that Zendaya’s favorite flavor is grapefruit.
The detail gives the launch a more personal hook than a standard celebrity-brand announcement. Zendaya was not only photographed supporting Bero; her taste appears to have helped shape the direction of the new product line.
The Launch Fits Holland’s Sober Brand Story
Bero has been tied to Holland’s sobriety since its launch.
PEOPLE reported in 2024 that Holland stopped drinking in January 2022 and created Bero after struggling to find a premium non-alcoholic beer that felt satisfying in social settings. The original lineup included Kingston Golden Pils, Edge Hill Hazy IPA, and Noon Wheat, with each name connected to Holland’s life.
Zendaya’s feedback was part of the brand’s early testing process as well. Holland previously joked to PEOPLE that Zendaya “hates beer” and that her positive reaction to an early sample made him wonder whether it was actually beer-like enough.
The new shandies take that problem in the opposite direction. Instead of trying to win over beer drinkers only, the line gives Bero a softer entry point for people who prefer fruitier, lighter drinks.
The Shandies Give Bero a Summer Entry Point
Elite Daily reported that the four shandies combine Bero’s Kingston Golden Pils with lemonade in 12-ounce cans and are available for a limited time online and at select retailers.
The release gives Bero a lighter seasonal product while keeping the brand close to Holland’s personal story. It also gives the company a cleaner way to reach people who like the idea of a non-alcoholic drink but do not necessarily want the taste of beer.
Holland’s latest Bero move still works as a beverage launch, but the reason it traveled through entertainment news is simpler: Zendaya did not like the beer, so he helped build something she could actually enjoy.
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