Kansas City Chiefs star Travis Kelce will soon be pitching America on how to get a good night’s sleep now that he has become an investor in Sleep Number Corp.
Kelce, a three-time Super Bowl winner with the Chiefs, will appear in national TV spots for the firm that sells mattresses and beds that offer users the ability to adjust the firmness, support and temperature.
The pact reflects the changing nature of celebrity endorsement deals. The NFL star will work with the company “to share Kelce’s Sleep Number journey and the effects Sleep Number products have had on his performance,…
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