New corporate identity reflects the Company’s plan to scale beyond a single brand — building one public platform across experiential hospitality and complementary lines of business, starting with Peppermint Hippo and its affiliated brands
NEW YORK, June 11, 2026–(BUSINESS WIRE)–Tradewinds Universal (OTC:TRWD) today announced that it has reserved the corporate name “ARC Entertainment Group” with the State of Wyoming, marking the next step in the Company’s expansion from a single brand into a portfolio of brands and complementary businesses.
The new name reflects how TRWD intends to grow — as a single corporate identity broad enough to house several established names rather than one tied to any individual brand. Peppermint Hippo and its affiliated brands are the foundation, with additional names expected to follow as the portfolio expands.
With the name reserved, the Company’s counsel will work to formally effect the corporate name change. The Company then intends to file for a corporate name and ticker symbol change with the Financial Industry Regulatory Authority (FINRA), and will update shareholders as each milestone is reached.
Why the Change
Experiential hospitality has become one of the most closely watched themes in the equity markets, as consumers increasingly direct their spending toward live, in-person experiences rather than goods. Gentlemen’s clubs can be understood as one of its original forms — venues built entirely around atmosphere, service, and a night out that cannot be replicated at home or online.
Management deliberately chose a name that does not tie TRWD to any single brand. The goal is to operate a family of recognized names under one roof, and “ARC Entertainment Group” provides the flexibility to grow that family over time. Importantly, the name also gives the Company room to expand beyond venue operations into complementary products and services across both the adult entertainment and financial services sectors.
TRWD also recently strengthened its leadership for this next phase. Peppermint Hippo founder Alan Chang has joined the Tradewinds Universal Board of Directors, bringing the founder behind the brand directly into the Company’s governance and direction.
The U.S. adult nightlife and entertainment sector represents an estimated $8 billion to $10 billion in annual revenue and remains highly fragmented — thousands of largely independent venues with no dominant national chain. That structure rewards disciplined consolidation, and the broader consumer shift toward experiential spending only strengthens the case. RCI Hospitality Holdings, the sector’s leading publicly traded operator, has spent years validating that roll-up model — and as essentially the only public company built around it to date, RCI underscores both the opportunity and how much of the market remains open.
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