The strategic partnership includes plans to co-develop original content for distribution on Tubi globally, across Bell Media platforms in Canada, and through Sphere Abacus, Bell Media’s international content distribution arm. Bell Media will also serve as the exclusive Canadian ad sales partner for Tubi, while its own ad-supported Fast channels will launch on the Fox streaming platform in Canada.
“Bringing Bell Media and Tubi together is a powerful growth partnership that furthers many of Bell Media’s key areas of focus: increasing opportunities for advertisers to reach Canadian consumers alongside premium digital video, expanding digital distribution for our content, and collaborating with strategic partners on globally resonant storytelling,” Bell Media president Sean Cohan said in a statement.
The Tubi deal in a turbulent Canadian TV…
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