The past two weeks have been no exception, with both Nightly News (7.52 million viewers) and Today (3.4 million) scoring significant gains compared to the same time last year. In Today’s case, however, there’s also likely been another, far less celebratory reason for the ratings spike: the ongoing investigation into the disappearance of Nancy Guthrie, Today anchor Savannah Guthrie’s mother.
Nancy Guthrie was reported missing on Jan. 31 from her home in Arizona, and Today has led nearly every day’s show since then with updates on the case (which have been numerous). Savannah Guthrie has been off the air since her mother’s disappearance and forewent a trip to the Winter Olympics in Italy,…
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