UEFA officially joins the Alliance for Creativity and Entertainment (ACE), a content protection coalition dedicated to combating digital piracy.
UEFA becomes the first exclusive sports rightsholder to join ACE, while contributing to a broader industry-wide effort to safeguard the value of creative and sporting content worldwide.
UEFA will play an active role in ACE’s Live Tier, which enhances and coordinates ACE’s efforts to target sports piracy operations and, working with law enforcement and other partners, pursues actions that dismantle illegal operations worldwide.
It also reinforces the position of UEFA and UC3 — the entity overseeing the commercialization of the rights of UEFA’s club competitions — at the forefront of global anti-piracy action.
ACE, which is a global alliance against digital piracy led by the Motion Picture Association (MPA), brings together over 50 major entertainment companies and studios in a coordinated bid to combat piracy that threatens the integrity of the digital ecosystem.
“UEFA joining ACE represents a landmark moment in our global content protection strategy,” says Guy-Laurent Epstein, Executive Director of Marketing at UEFA. “This partnership allows us to expand our enforcement capabilities, deepen our existing collaboration with industry leaders and leverage ACE’s proven capabilities to disrupt illegal services.”
“With UEFA joining the world’s largest anti-piracy coalition, we are strengthening our fight to detect, deter, and dismantle online piracy everywhere,” says Charles Rivkin, Chairman and CEO of the Motion Picture Association and Chairman of ACE. “UEFA’s membership bolsters ACE’s ability to defend sports content from nefarious players in real time – and amplifies the reach of our efforts to protect football fans and broadcasters across the globe.”
Members of the ACE Live Tier benefit from sharing the Alliance’s real-time intelligence, global reach, policy advocacy, and partnerships with private sector and law enforcement allies. Building upon ACE’s proven toolkit to dismantle piracy networks, the Live Tier features global hubs, processes, and technology dedicated to addressing the immediacy of gameday piracy.
UEFA and UC3 remain committed to safeguarding the interests of their family of broadcast partners. This commitment is essential, recognizing that media rights revenues across UEFA competitions underpin the sustainability of football at both professional and grassroots levels, while supporting development initiatives throughout the wider European football ecosystem.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.sportsvideo.org ’
