UMG has unveiled a new multi-year license agreement for its catalogue of artists and recordings across NetEase Cloud Music’s streaming platform and associated digital services in China.
Under the agreement, NetEase Cloud Music will distribute Universal Music Group’s global recording catalogue across its streaming services and affiliated digital products.
The catalogue includes both local Chinese and international artists that are signed, released and distributed by UMG’s historic labels. The deal covers millions of tracks and covers every genre and era.
This strategic agreement will also see the companies collaborate on feature marketing campaigns and product innovation, designed to further enhance the fan experience and promote and introduce domestic Chinese artists alongside UMG’s global roster. The deal further expands the premium and Super VIP (SVIP) tier offerings and services available to music fans within the platform.
“The agreement also includes artist-centric provisions and terms covering artificial intelligence reflecting a shared commitment to responsible AI practices that support and protect the music and artists that UMG represents,” said a statement.
William Ding, CEO of NetEase Cloud Music, said: “NetEase Cloud Music is very pleased to have reached a multi-year licensing agreement with UMG. With the largest user base globally, China stands as the world’s biggest music streaming market. Moving forward, we will continue to work hand in hand with UMG to deliver premium music experiences to our users in China. At the same time, we look forward to exploring even more diverse and multifaceted avenues of collaboration with UMG.”
With the largest user base globally, China stands as the world’s biggest music streaming market
William Ding
Adam Granite, executive vice president, market development, Universal Music Group, said: “This renewed agreement with NetEase Cloud Music represents a meaningful step in deepening UMG’s long-term commitment to China’s music market. Together, we aim to strengthen an artist-first streaming environment that supports creators, engages fans, and connects China’s music market more closely with the global music industry.”
Timothy Xu, chairman & CEO, Universal Music Greater China, said: “We are thrilled to expand our partnership with NetEase Cloud Music to further introduce UMG’s unrivalled artist roster and music catalog available to Chinese music fans. Together with NetEase Cloud Music, we look forward to collaborating to create innovative engagement opportunities and deliver outstanding music experiences for fans.”
Vivian Wei, vice president of copyrights at NetEase Cloud Music, said: “We are delighted to elevate our partnership to a new level, engaging in deeper and closer collaboration across licensing, artist promotion, AI exploration and cultural exchange. Looking ahead, we remain committed to strengthening our partnership with UMG, fostering greater connections between international artists and Chinese audiences, while further accelerating the global expansion and influence of Chinese artists.”
Jonathan Dworkin, executive vice president, digital business development & strategy at Universal Music Group, added: “Netease is exceptional in its ability to engage music fans and deliver innovative experiences. This new agreement deepens our strategic alignment through mutual commitment to artist-centric principles, including unwavering support for human artistry, bringing fans and artists closer together, and their ambition to further develop China’s music market.”
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‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.musicweek.com ’
