Photo Credit: Taliyah Fox
Universal Music Group opens two new UMusic Shop locations in New York and London with exclusive custom collections and pieces inspired by UMG artists.
Universal Music Group (UMG), in partnership with its entertainment hospitality venture, UMusic Hospitality & Lifestyle, has announced the opening of two new UMusic Shop locations in New York and London. Each UMusic Shop offers exclusive custom collections and pieces inspired by UMG’s artists, songwriters, and labels.
UMusic Shop NY opens today, Wednesday, December 10, at 2 Penn Plaza, becoming UMG’s first permanent brick-and-mortar superfan retail experience in North America that offers a new cultural hub for music and style in the heart of Manhattan.
The store opens with a special holiday transformation, complete with festive windows and a curated selection of vinyl, merchandise, and accessories from UMG’s artist roster. These include artists like Olivia Rodrigo, Billie Eilish, Ariana Grande, Elton John, the Rolling Stones, Post Malone, the Beastie Boys, Nas, KISS, and many more.
To celebrate the opening, UMusic Shop NY has also partnered with New York’s own Awake NY on an exclusive capsule collection: the UMG x Awake NY “Music Is Universal” drop, available only at the shop. This week, UMusic Shop NY will also transform with the premiere of two fan-driven pop-ups honoring the songs of Neil Diamond and celebrating the upcoming release of Song Sung Blue in cinemas later this month (December 11) and Republic Records artist Conan Gray (December 12).
Opening Tuesday, December 16, UMusic Shop Camden will bring the UMusic retail experience to one of London’s most iconic cultural districts. Located in the heart of Camden Market, the space will serve as a creative hub “where music, fashion, and design collide.”
Designed to capture Camden’s rebellious spirit and deep musical roots, the shop will feature exclusive artist collections, immersive installations, and live performances, along with a Vinyl Lounge, DJ booth, and recording studio-inspired Sound Room that allows fans to experience music in a novel new way.
“The launch of these two stores in New York and London further expands on our longstanding commitment to enhancing the ability of UMG’s iconic roster of artists, labels, songwriters, and brands to connect with their fans through exclusive experiences, merchandise, and bespoke collections,” said Susan Mazo, EVP & Chief Impact Officer at Universal Music Group.
“Both cities and locations have rich and deep connections with music culture, and we are excited to introduce these new hubs for fans to meet, share, and connect with the music, artists, and songs they are most passionate about.”
These new locations build on earlier launches in Madrid and in the heart of Tokyo’s vibrant Harajuku district. Each UMusic Shop destination aims to bring fans closer to the artists they love, and together, help cultivate an expanding global fan community.
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‘ Some details of this article were extracted from the following source www.digitalmusicnews.com ’
