Universal Music Publishing Group (UMPG) has unveiled its new brand identity.
In a statement, the music publisher said the rebranding was based on “establishing a distinctive voice, visual system, and global positioning centered on the cultural importance and influence of songs and songwriters”.
The new identity can be experienced on the music publisher’s redesigned UMPG website.
“Everything in music starts with a songwriter,” said Jody Gerson, chairman & CEO, UMPG. “Great songs transcend generations, geographies and formats long after trends fade. Our new brand is about celebrating the enduring power of songwriting and giving it a clear voice, a lasting home, and a stronger future. It’s an open, evolving identity dedicated to songs, songwriters, and the people behind them; taking on new meaning wherever music goes.”
The symbol represents the worldwide community of songwriters and reflects how UMPG’s reach helps songs travel across borders and cultures.
In addition to the new logo and visuals, the identity includes a purpose statement: “Universal Music Publishing Group exists to advance the collaborative, personal, human act of creating songs. We get songs heard. We get songwriters paid. Wherever songs go, we are a world ahead.”
Our new brand is about celebrating the enduring power of songwriting and giving it a clear voice, a lasting home, and a stronger future
Jody Gerson
Coinciding with the rollout of its new brand identity, UMPG is introducing Publishing 101 beginning June 16. Designed to demystify the world of music publishing, the short-form videos feature members of UMPG’s global team explaining key aspects of the business – from A&R and sync licensing to royalties and administration – while providing an inside look at how music publishers support songwriters at every stage of their careers.
New Publishing 101 videos will be posted each Tuesday (5pm in the UK) across UMPG’s digital and social platforms, including umpg.com, Instagram, TikTok and YouTube.
The UMPG brand identity was developed with GrandArmy. The award-winning, multi-disciplinary creative agency has also worked with a diversity of brands including A24, NPR, Adidas, Lonely Planet among others.
UMPG’s internal audio branding team also developed a unique sonic identity for the animated version of the logo.
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‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.musicweek.com ’
