New Delhi. Indian cricket team’s legendary player Virat Kohli has become India’s most valuable celebrity.
Kohli has secured the first position by leaving behind Bollywood’s big stars in the list of the country’s 25 most valuable celebrities prepared jointly by ‘Forbes India’ and ‘Interbrand’. According to research, his brand value has reached 3 thousand 5 hundred 42 crore Indian rupees.
Bollywood superstar Shah Rukh Khan is in the second position in this list, while actress Priyanka Chopra Jonas is in the third position. The top 10 list prepared by the study shows the dominance of the sports and film sectors. 3 cricketers and 7 film celebrities have made it into the top 10.
According to the top 10 list released, former cricketer Mahendra Singh Dhoni is in the fourth position and actor Ranveer Singh is in the fifth position. Similarly, sixth is Akshay Kumar, seventh is Amitabh Bachchan, and eighth is cricket legend Sachin Tendulkar. Likewise, actress Alia Bhatt secured the ninth and South superstar Allu Arjun the tenth position.
When it comes to female celebrities, Priyanka Chopra is third overall and first among women. Other famous female faces have also secured a place within the top 25. Among them, actress Deepika Padukone is in the 11th and Rashmika Mandanna in the 17th position.
Besides these, Kriti Sanon, Indian women’s cricketer Smriti Mandhana, and South actress Nayanthara have also made it to this valuable list. Similarly, Punjabi singer and actor Diljit Dosanjh, director Karan Johar, former cricketer Sourav Ganguly, and actor Vicky Kaushal’s names are also included in the top 25.
The brand value of these celebrities has not been determined solely based on their earnings, social media followers, or box office success. According to the study, this list has been prepared by considering various important aspects that determine a brand’s strength. It is said that the final brand value has been determined only after a deep analysis of factors such as the celebrity’s uniqueness, consistency, connection with the audience, trust, intimacy, and the responsibilities they bear.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source english.ratopati.com ’
