Japanese rapper Yuki Chiba has signed with Warner Music Japan and 300 Entertainment to accelerate his global career.
The deal is expected to boost his existing fanbase beyond Asia, where his debut single, Team Tomodachi, became a hit. He gain global recognition with his collaboration with Megan Thee Stallion, MAMUSHI, which has generated more than 284 million streams on Spotify to date.
Chiba plans to relocate to Los Angeles following the deal. The artist will headline his first US concert on September 18 at The Roxy in West Hollywood, followed by an appearance at the Head In The Clouds Festival, hosted by 88rising, in Brooklyn two days later.
His last performance in the US was in September 2024 when he joined Megan Thee Stallion on stage at the MTV Video Music Awards for a performance of MAMUSHI.
Takeshi Okada, President and CEO of Warner Music Japan, said: “We are delighted that Yuki Chiba, an artist with truly one-of-a-kind creative talent and an undeniable presence, has chosen us as a partner for the next chapter of his career.
“We’re excited to collaborate on his recording work, and also offer comprehensive support for his entire musical journey.”
“With a strong and growing fan base both in Japan and overseas, Chiba-san is poised to take to the world stage.”
Takeshi Okada, Warner Music Japan
Added Okada: “With a strong and growing fan base both in Japan and overseas, Chiba-san is poised to take to the world stage. As a global music company, we will bring the full strength of our international network and capabilities to back his bold ambitions and help turn audiences into fans and his dreams into reality.”
Rayna Bass and Selim Bouab, Co-Presidents of 300 Entertainment, said: “Yuki is a dynamic talent already making waves globally. At 300, we’re committed to championing artists who push boundaries and impact culture, and we’re excited to partner with Yuki on this next chapter.”
Warner Music acquired 300 Entertainment in 2021 for around $400 million.
“At 300, we’re committed to championing artists who push boundaries and impact culture, and we’re excited to partner with Yuki on this next chapter.”
Rayna Bass and Selim Bouab, 300 Entertainment
Beyond music, Chiba has secured endorsement deals. Nike‘s Jordan Brand recently added him to its global roster, while video game publisher Riot Games commissioned him to create an anthem for its VALORANT VCT Pacific Stage 2 event.
The artist plans to launch Chiba Fes, a cultural event in Tokyo featuring collaborations with artists and creators.
Warner Music’s investment comes amid increasing appetite for Japanese talent.
In February, Warner Music Japan struck a global label deal with Japanese boy dance and vocal group PSYCHIC FEVER. I
Warner Music has also struck partnerships in Japan including the one it signed with NBCUniversal Entertainment Japan (NBCUJ) in December 2024 for anime-related music.
In March, Capitol Records signed Japanese pop metal band BABYMETAL, becoming “the first Japanese artist to sign a frontline deal with the label.”Music Business Worldwide
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