If you’re reading this, you’re not necessarily an OG “Group 7” member, but that’s OK.
A new social media trend has emerged, capturing the attention of hundreds of thousands of TikTokers. What started as a simple TikTok experiment — and a very clever form of marketing — on the app has suddenly evolved into an exclusive club that social media users are clamoring to be part of. Initiation isn’t all that simple, though. In fact, it’s really serendipitous — and it depends entirely on whether you were meant to find the video in the first place.
As TikTok becomes increasingly saturated with Group 7-ers bragging about their newfound status and searching for others like themselves, learning whether or not you’ve landed a coveted spot in the clique is kind of a big deal right now.
So, what exactly is this whole “Group 7” thing — and why should you care? Below, we’re breaking down the trend so you can learn about the most elite group of them all.
What exactly is ‘Group 7’ on TikTok?
“Group 7” is a social experiment conducted by TikTok creator and musician Sophia James. On Oct. 17, James posted a video to the platform, revealing the start of her experiment.
“It always has been and always will be me versus the algorithm, and today I’ve decided that I am winning,” James said in a video that was captioned “Post number 2.” She posted another video, accompanied only by the caption “Post number 3,” before formally declaring the intention behind these videos.
“If you’re seeing this you are in group 4,” read the text on another video. “I am posting a bunch of videos and seeing which ones reach the most viewers. This is the fourth post of the batch so you are group 4.”
James posted three more videos, one for each of the remaining groups: Group 5, Group 6 and Group 7.
“If you’re watching this video, you are in Group 7,” she said in her last group-specific clip. “I have posted seven videos tonight, and this is the seventh one. Just as a little science experiment, to see what video, what kind of video gets the most reach out of the seven. And I don’t know what that says about you, but you’re in Group 7. Welcome.”
Having garnered by far the most likes and views among the videos, “Group 7” was the clear winner in terms of online engagement. The Group 7-specific clip, as of Tuesday afternoon, had nearly 19 million views, 2.6 million likes and over 119,000 comments.
“The sense of camaraderie is unmatched,” James captioned a separate video posted on Oct. 18, referring to Group 7.
What’s the point of Group 7?
James referred to it as a “little science experiment,” though it’s fascinating to note that her new single, “So Unfair,” soundtracked each of these videos. It’s more than an experiment, according to a TikToker named Rebecca Pousma. It’s “immaculate” marketing.
“What people haven’t really realized yet is that Sophia James used her own song for this TikTok that’s now going viral, and it’s become an inside joke with the internet,” she explained. “Everyone is using her song, and it is the best marketing technique I have ever seen a musician do.”
Can anyone join Group 7?
Unfortunately, no. It doesn’t work like that. Per the TikTok users who have clung onto James’s TikTok experiment, you’re only a member of Group 7 if you came across that specific video randomly on your “For You” page. Whichever group’s video you saw first makes you an OG member of that group. Typing “Group 7” into your search bar and then watching the video doesn’t cut it.
True Group 7-ers, however, appear to be thriving on the app. While there’s no clear-cut definition of what it means to be a “Group 7” member, those who identify as such have defined themselves as being “baddies” and superior to those in other groups. TikTok user Isira Fae, for instance, said that being attractive, darkly humorous, artistic, playful and confident are among the common characteristics of Group 7 members, and thousands seem to agree. Fae’s comment received over 47,000 likes.
Are there any notable members of Group 7?
Yes! Group 7-ers appear to be in pretty good company. Celebrities have also gotten in on the trend — and are proudly declaring their allegiance to the most elite group of all.
Outer Banks and I Know What You Did Last Summer star Madelyn Cline is a member of the exclusive club, as are Pretty Little Liars alum Shay Mitchell and Barbara Corcoran.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.yahoo.com ’
