Streaming Ratings: ‘Wednesday’ and ‘King of the Hill’ Score Big Premieres

Netflix only offered half of Wednesday’s second season with the show’s return in early August, but that was more than enough to secure a big opening in the U.S. streaming charts.

The Addams Family-inspired series logged 3.75 billion minutes of viewing for the week of Aug. 4-10. That’s the second largest single-week total for any streaming title on the Nielsen charts in 2025, behind only the 4.6 billion minutes for Squid Game in the first week of the year. The 3.75 billion is also behind the massive opening week for season one of Wednesday in November 2022 (just under 6 billion minutes), but that figure was for the full season and came over the Thanksgiving holiday, when TV viewing is considerably higher than in early August. (The second half of Wednesday’s season debuted on Sept. 3.)

King of the Hill also had a big return, drawing 1.21 billion viewing minutes on Hulu…