Former Today show darling Hoda Kotb’s big reinvention is already bombing — and friends fear she’s on the road to becoming the “new Meghan Markle” as her Joy 101 wellness app gathers dust. “Downloads are flat, courses are empty, and retreats aren’t selling,” one insider tells Straight Shuter.
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“Hoda is petrified she’s becoming the Meghan Markle of daytime. Meghan left the royals, thinking her star power would carry her. Instead, she got mocked, overexposed and branded a flop. Hoda feels like she’s in the exact same nightmare after walking away from Today.”
Insiders say Hoda is spiraling as critics pile on, blasting Joy 101 as “generic” and “uninspired.” Another source explains: “People loved her as the bubbly cheerleader on Today, but they don’t want to pay for a second-rate guru.”
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