Vertigo Live has partnered with Visa to premium card-holders exclusive access to live events.
These intimate music experiences are limited to 250 Visa ticket holders each. It offers the opportunity to see live performances on a closed film set for each concert film.
Visa cardholders will also gain exclusive access to premium content through Vertigo Live’s tech-driven platform Pocket Concerts, which provides exclusive access to director’s cuts, performances and behind-the-scenes footage.
The digital experiences are complemented by Visa’s exclusive cinema premieres, as well as extending Visa card-holders access to collectible merchandise and memorabilia.
The next season of cinematic music experiences includes:
• Christina Aguilera will celebrate 25 years of My Kind Of Christmas in Paris
• Foreigner perform at Ellis Island with a 50th-anniversary performance
• OneRepublic at Khao Phing Kan in Thailand
The collaboration on the filming of cinematic music events includes an opportunity for artists and labels, as Visa provides a marketing channel for event promotion, livestreamed content and exclusive merchandise.
This is a paradigm shift in how live events, exclusive content and digital payments intersect
Ian Brenchley
Ian Brenchley, CEO of Vertigo Live, said: “Vertigo Live has always been about pushing boundaries – both artistically and commercially. This is evident in our film projects: Duran Duran: A Hollywood High, set against the backdrop of the Capitol Tower and LA skyline; the forthcoming Kaleo: Viva Roma – In the Shadow Of The Colosseum; and Billy Idol: State Line, filmed against the architectural splendour of the Hoover Dam. By collaborating with Visa, we’re not just offering fans a ticket to a show – we’re creating a gateway to an unparalleled music experience. This is a paradigm shift in how live events, exclusive content and digital payments intersect.”
Dan Sanford, SVP, head of global products and initiatives at Visa, added: “Visa Infinite provides access to exclusive, curated benefits and experiences that energise and connect people across the globe. Our collaboration with Vertigo Live gives Visa clients and cardholders the chance to be part of a truly extraordinary cultural event – blending live music, cinema, and private access in a way that has never been done before. We’re thrilled to offer our cardholders unparalleled opportunities that redefine premium entertainment experiences.”
PHOTO: Jane Stuart
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‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.musicweek.com ’
