CHARLESTON, S.C. (WCBD) It’s been a long time coming for Taylor Swift fans. After her 12th studio album, the Life of a Show Girl, came out Friday, fans flocked to local theaters for release parties featuring the premiere of Swift’s new music video this weekend.
Fans held album release parties at midnight to celebrate the new launch of her album. This weekend, fans blasted her music out of their car speakers, made friendship bracelets and filled up movie theaters to see her music come to life on the big screen.
Sweeter than Fiction, a bookstore on King Street that sells all things Taylor swift, is celebrating the album release all month.
Thursday, they held an album release party at midnight. Saturday, they booked the Terrace Theater for a showing of “The Fate of Ophelia.’ On October 17th, you can paint a Taylor Swift vinyl with them, all part of Swift’s master marketing campaign that reaches thousands of fans.
“One of the biggest things she excels at is almost anybody can relate to her music,” said Callie Lamb, the owner of Sweeter than Fiction. “Even if it’s not about the situation you think she was talking about, you can still relate it back to your life in some way or another and I think that’s one of the biggest marketing things she’s done. With ‘Life of a Showgirl’ specifically, the branding is so in your face, and you see all these major companies jumping on it too, it’s great she has a global impact every time she does anything.”
Some fans say Taylor Swift’s biggest impact is the community she brings together, especially in Charleston.
“She released signed CDs the other day, I had a customer come in here and go I’m going to wait here I’m in queue but at least I know you’re in the queue too,” said Lamb. “I’m like yep we’ll wait it out together, so it’s been good it’s been great building a community that loves all the same things we all love.”
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