How a Non Sports Fan Went From Running LeBron James’ Unscripted Content to All of Tom Brady’s

One thing you need to know about Philip Byron is that he’s not a sports fan. Like, not at all. He knows it’s kind of weird that he recently left LeBron James’ production company for Tom Brady’s.

“From one G.O.A.T. to the next,” as Byron put it to The Hollywood Reporter. Pretty much.

At the SpringHill Company, James’ banner, Byron was head of unscripted and docuseries. For Brady’s Shadow Lion, he’ll oversee all original content: unscripted, scripted, features, documentaries and live programming. It’s been a pretty good run from a modest start at DanceOn, which in 2012 was selected as one of YouTube’s 100 “funded channels” (officially: YouTube Original Channel Initiative). He got a taste of scripted with Lloyd Braun, first at BermanBraun (also with Gail Berman), which transitioned into Whalerock Industries.

In 2016, the sports-blind Byron joined James’ SpringHill, where he was…