Fanatics, Obb Media Ink 10-Year Deal for Fanatics Fest

Fanatics is planning to double down on Fanatics Fest, its annual experiential event in New York, and has inked a long-term deal with its partner Obb Media to do so.

The companies say that they have inked a 10-year partnership that will see them work together on Fanatics Fest for the foreseeable future. The third installment of the event, which touches on all aspects of sports and sports culture, will return to New York’s Jacob Javits Center next July, tied to the FIFA World Cup. They are also adding a fourth day to the event, which has attracted true A-listers from the world of sports and entertainment in its first two installments.

This year’s event, for example, saw LeBron James, Tom Brady, Kevin Costner, Spike Lee, Jay-Z, Travis Scott, NBA star Victor Wembanyama, and YouTuber Kai Cenat among those attending.

Obb Media produces the event alongside Fanatics Events,…