Ahead of the event, the Empire State Building was lit up in “Marty Supreme” orange to mark the premiere of what A24’s head of film, Noah Sacco, described in his opening remarks as “a very New York movie.” A frigid 42nd Street filled up with young fans hanging over security barriers to get a glimpse of their favorite celebrities, erupting in screams when someone with Gen Z or Alpha appeal, like Jack Harlow, appeared flanked by security. And Regal staff set out limited-edition “Marty Supreme” ping-pong ball popcorn buckets in anticipation of the crowds.
Several theaters were showing the film simultaneously, but number 13, nestled at…
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