The Opry Entertainment Group has been selected to manage the CCNB Amphitheatre at Heritage Park in Simpsonville, South Carolina.
The 14,000-capacity open-air venue is ideally positioned as a regional destination for national touring acts and festivals, located approximately two hours from Atlanta and Charlotte and a short drive from the Greenville-Spartanburg International Airport. As part of the new agreement, OEG will invest at least $6 million in capital over the course of the initial five years of the 11-year agreement. Planned investments for future years will include guest amenities, infrastructure enhancements, improved parking and traffic management and expanded food and beverage offerings.
Beginning with the 2026 season, CCNB Amphitheatre will adopt an open-room programming approach designed to deliver a diverse mix of concerts and events. In addition to an enhanced concert season, OEG plans to activate the venue and its adjacent Heritage Park with family-friendly community events throughout the year.
“CCNB Amphitheatre is an extraordinary community asset with the potential to become a nationally recognized, must-visit entertainment destination,” says Patrick Moore, CEO of OEG. “Working closely with the city, we look forward to elevating CCNB Amphitheatre as an even stronger foundational center for the community, artists and fans for many years to come.”
“The City of Simpsonville is thrilled to welcome Opry Entertainment Group as its partner for the CCNB Amphitheatre at Heritage Park,” says Simpsonville Mayor Paul Shewmaker. “Their legacy goes back more than 100 years through WSM Radio and the Grand Ole Opry. OEG will bring a new level of excitement and fan experience to the stage with a great mix of music genres, artists and events. I’ve seen the culture of commitment in Nashville to world-class entertainment after having worked in the renowned city, so I know what these folks can and will deliver. This partnership and agreement are fantastic for the Simpsonville community.”
OEG brings extensive operational experience across live music venues and large-scale events. The company’s portfolio includes Nashville-based Ryman Auditorium, the Grand Ole Opry House and Ascend Federal Credit Union Amphitheater; ACL Live at The Moody Theater in Austin, Texas; and Southern Entertainment, a festival and live event production company with a strong presence in the Carolinas.
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected].
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