Damson Madder brought its High Summer pop-up launch party to Los Angeles, turning 530 N Western Ave into a bright, seaside-inspired escape for fashion fans and tastemakers. The four-day activation celebrated the brand’s latest collection with an immersive space, playful food and drink moments, and a guest list that included Iris Law, Vivian Wilson, Barbie Ferreira, Zoe Lister, Hope Tala, Jaz Sinclair, and Lily Allen.
Inside the 3,000-square-foot pop-up, visitors found mid-century design details, a blue storefront evoking summer skies, and cheeky touches like fish and chips from chef Chloe Walsh and 99¢ ice creams. Gift bags from Glow Recipe and Olive & June added a beauty boost to the evening, while Condesa Gin, Frank Family Vineyards, Culture Pop, and Boxed Water kept guests refreshed.
The event framed Damson Madder’s easygoing, everyday approach to dressing as both playful and polished.
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